![]() On Conde, Shell added, “Cesar is a well-respected, strategic leader who has succeeded in multiple roles at NBCUniversal since joining the company in 2013. ![]() His brother, Peter, is SVP of sports sales at NBC and his other brother, Craig, is a VP of original content and features at ESPN. His two brothers, Peter and Craig, are also in sports media. His father, John Lazarus, ran sports sales for ABC Sports. Lazarus got a major promotion along with Shell in 2019 in a reorg announced by former CEO Burke. He is the ideal leader to oversee our television and streaming portfolio in this newly formed division, which allows us to have a more unified approach to our content strategy.” “Mark has a proven track record across every aspect of our television business from sports to local stations to entertainment. “This is the right structure to lead NBCUniversal into the future during this transformational time in the industry,” said Shell. Lazarus will also continue to oversee the NBC Sports Group, owned television stations, and affiliate relations. The networks included NBC Entertainment, Telemundo, the cable entertainment networks (USA, SYFY, Bravo, Oxygen, E!, Universal Kids), International Networks as well as the new streaming service, Peacock, under one division led by Mark Lazarus, Chairman, NBCUniversal Television and Streaming. The new structure, effective immediately, closely aligns NBCUniversal’s television networks as well as the new streaming service, Peacock, under one division led by Lazarus, who will also continue to oversee the NBC Sports Group, owned television stations, and affiliate relations. Until then, the Telemundo leadership team will report directly to Lazarus. He spearheaded Telemundo’s rise in the prime-time Spanish-language ratings after decades of dominance by Univision and also has led coverage of soccer’s World Cup, another former Univision mainstay.Ī new leader of Telemundo Enterprises, replacing Conde, will be announced later. I think that’s what will happen this year, I think we will get our arms as an industry around what the consumer is thinking, and we’ll be out ahead of them to provide them entertainment information that they need.Peacock To Add Livestreams Of MSNBC's 'Morning Joe' And CNBC's 'Squawk Box'Ĭonde, who has been chairman of NBCUniversal Telemundo Enterprises, came to Telemundo in 2013 after a 10-year run at Univision. We as an industry can help lead consumer behavior instead of just follow consumer behavior. ![]() “We have to lead the witness so to speak. “The pandemic and people having to change their lives so much has accelerated changes that were already taking place in our industry,” Lazarus concluded. In terms of predictions for a 2021 filled with uncertainty, Lazarus said he expects the entertainment industry to get out in front of COVID problems and consumer demands. However, turning his attention to the future, Lazarus said he still hopes the Tokyo games will provide a significant boost both for Peacock and the NBC linear network, which will serve as the coverage centerpiece. One of the biggest disappointments of the last year for NBCU was not having the Olympics, which was supposed to serve as a calling card for the re-shuffled Comcast unit. “We curated lots of different ways for people to enjoy ‘The Office’ or segments of ‘The Office’ or certain types of episodes…20% of our consumption has come from those super fan episodes and themed collections and playlists.” “It’s been the most viewed title,” Lazarus said. The conversation’s focus then lasered in on Peacock, with emcee Hoda Kotb, co-host of NBC News’ “Today” program, pressing Lazarus on how the platform is performing to date.Īfter saying that NBCU will reveal “over the next few weeks” precisely how far the Peacock sign-up numbers have come since the 26 million figure that CEO Jeff Shell previously cited, Lazarus claimed that shows and films produced by the NBCU’s own studios have been the biggest “driver of sign-ups” to date.ĭespite only premiering on Peacock at the beginning of the year, Lazarus said the platform is already reaping the benefits of having “The Office” as its biggest shiny new toy. Lazarus pointed to the multi-platform series order handed to Kate McKinnon’s Joe Exotic project as an example of NBCU’s new-found flexibility, adding that Susan Rovner, who was brought on board to lead the company’s integrated television and streaming content efforts, is currently molding the studios into a “one-stop shop” for creators and showrunners.
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